BPX · ABOUT
About BPX Thailand
BPX turns product users into sellers — buy, refer and earn 20% cashback, all inside one LINE chat.
What BPX is
BPX (Business Partner eXpansion) is a sales operating system that converts customers into selling partners (BPs). The person who actually uses a product explains it best; BPX simply hands that person the tools — a personal QR, an order page and automatic revenue sharing.
Discovery, referral, ordering, payment and settlement all happen inside the LINE official account @167ciiyd and on bpxthai.com. No extra app to install.
Why a system rather than a person
Word-of-mouth selling works in Thailand. What did not work was keeping it in people's heads — who introduced whom, and who should be paid what. At scale that ambiguity becomes conflict.
BPX records those relationships as data. The QR a customer scanned, the order it produced and the BP entitled to cashback are bound together at the moment of payment. Nothing is recalculated or renegotiated afterwards.
Split Payment — divided at checkout (80/20)
The instant a customer pays, 80% headquarters and 20% BP shares are recorded together with the order. There is no "we will settle later" — the payable is never created in the first place.
Every amount is computed as database unit price × quantity. The system does not accept an amount from the client at all, so there is no path for a figure to drift.
What we carry — Performance Product™
BPX does not list everything that could sell. We list products whose effect a user can feel and describe to a friend in one sentence.
- K-Beauty — skincare and functional cosmetics with a clear before/after
- K-Healthcare & Food — supplements, weight management and inner beauty
- K-Drug — household remedies and quasi-drug lines from our strategic pipeline
The sales cycle — COMING SOON → OPEN RUN (4 weeks) → ALL PRODUCTS
A product does not stay in one selling mode. It moves through states over time: COMING SOON measures real demand through interest taps, OPEN RUN concentrates the sale into four weeks, and ALL PRODUCTS keeps it available afterwards.
Week 1 of OPEN RUN is reserved for BP pre-purchase, so the people who will recommend a product have used it first. Weeks 2–4 belong to customers arriving through a BP's QR.
Principles we hold
- Price integrity — amounts exist only in the database; there is no manual entry path.
- Permanent cashback attribution — the BP who first introduced that product to that customer keeps the cashback on repeat orders, even if the customer later orders directly.
- No self-dealing — during weeks 2–4 a BP cannot buy for themselves; a BP sells by sharing a QR.
- Records are not erased — suspending BP status is a state change, not a deletion of sales and settlements already made.
BP tiers
Tiers are a growth marker, not an entry condition. Everyone starts at New: Active at 1 sale, Growth at 10, and Core BP at 50 cumulative sales.
Operator
- Operating company: BPX Thailand
- CEO: Jongmin Kim
- Head office: 5F Toppil Bldg, 15 Pildong-ro, Jung-gu, Seoul, Korea
- Site: bpxthai.com · LINE OA: @167ciiyd
- Email: contact@bpxthai.com
LINE OA @167ciiyd is the fastest channel.
Start on LINERead next